Marie Louise Hansen

Home

I'm Marie Louise.

Welcome!

Marielouisehansen@protonmail.com

I design product experiences rooted in human behavior, transforming insights into intuitive, joyful, and playful experiences that bring smiles to users of all ages.

work.

UX research for the LEGO Play App

UX research for the LEGO Play App

The Digital Play-Potential Scale (DPPS)

UI Design: LEGO account Family Management

Archetype Cards for the LEGO Group

Cooperative Multiplayer Gameplay for Kids Post Pandemic

Print and Merchandise Design for Aarhus Symposium

Internal Sports Identity for the LEGO Group

Brand Board for 'Fællesskabet'

Testimonials

Line van't Veen
Sr. Design manager
The LEGO Group
"Marie Louise demonstrated an impressive ability to take initiative and ownership of her work. She independently led all user research with kids and actively supported both UX and UI tasks in the team. She quickly became a highly valued team member, respected for her ideas and her ability to meet both users and colleagues with such curiosity and empathy."
Joachim Blicher
Sr. Product Designer
The LEGO Group
"As the driver behind research for key features in the LEGO Play App, her work has played a crucial role in shaping the play experience for millions of children worldwide. She approaches her work with deep methodological insight, great attention to detail, and a strong sense of responsibility."
Julie Pihl Rasmussen
Product Manager
The LEGO Group
"Marie Louise has helped set the direction for what we decide to deliver to millions of kids each day. With her strong capabilities within research and design, she has provided the team with key insights into our target audience and provided a variety of ideas on how to tackle both opportunities and challenges."
Aleksandra Aleksandrova
Software engineer
The LEGO Group
"Marie Louise's ability to spot user experience insights that others might miss is truly remarkable - she has an intuitive understanding of people and how they interact with products. Her work helped us deliver a better and more engaging product to kids, making a real impact on how kids experience and enjoy the app."